When outdoor sports become a trend, outdoor energy storage emergency backup power supply becomes a rigid need

Outdoor, emergency for the main application

The main application scenario of portable energy storage power is outdoor activities and emergency backup. In the outdoor scene, it is mainly used for camping, fishing, cycling, RV travel, outdoor sports to provide power for mobile phones, computers, drones, photography equipment and other terminal equipment. In the emergency scenario, it is mainly used to ensure the basic power demand in case of power shortage caused by earthquake, tsunami, hurricane and other natural disasters. According to China Chemical and Physical Power Industry Association, in 2021, the market share of portable energy storage power in outdoor and emergency fields will be 43.6% and 41.5%, respectively. Due to the decrease of lithium battery cost and the improvement of users' purchasing power in recent years, the share of portable energy storage power in other fields (car charging and electricity in areas lacking power, etc.) will also be increased. The main application scenario of portable energy storage products of Warbao Xineng in the United States is outdoor activities, which will take up 83.17% in 2021. In Japan, both emergency preparedness and outdoor activities are the main application scenarios of its products. In 2021, the proportion involving emergency preparedness and outdoor activities accounted for 66.70% and 66.58%.

Outdoor activities

Europe and America as the main market, the domestic market is growing rapidly. With the high level of urbanization and per capita consumption in European and American countries, many people choose to participate in outdoor tourism, camping, fishing and other outdoor activities in their spare time. In 2020, the total number of households that participated in outdoor camping in the United States increased by 15 percent to 48.24 million, and the number of households that participated in outdoor camping for the first time increased by 502.98 percent to 10.13 million. In the wake of the COVID-19 pandemic, large-scale gathering activities have been restricted, and more and more people choose outdoor travel with fewer people as a way of leisure. In China, outdoor activities are in their infancy. About 130 million people participate in outdoor leisure activities every year in China, accounting for 9.5% of the total population, which is far behind 50% of the United States. However, the popularity of outdoor activities in China continues to rise as economic development and the COVID-19 pandemic increase the travel demand of small family units. According to the statistics of QiongYou.com, the popularity of outdoor camping and RV travel in China increased by 303.5% and 243.5% in 2020. According to the 21st Century House Car network, the number of domestic RV in 2020 will be 218,200, a year-on-year increase of 46.6%.

Emergency preparedness

Disaster prevention and emergency protection of electricity, Japan and other countries are just needed. From 2000 to 2019, a total of 7,348 natural disasters were recorded worldwide, affecting 4.03 billion people and causing 2.97 billion yuan in economic losses, significantly higher than the cumulative figure from 1980 to 1999. In order to meet the basic demand of power supply after power outage and disaster, portable energy storage power has become a standby demand product in Japan and other countries. Because Japan is located in the Pacific Earthquake Belt, earthquake and typhoon disasters occur frequently, power failure is common, and electricity stability is poor. Portable energy storage products have been listed as disaster prevention and safety materials certified products by Japan Disaster Prevention Association. With the enhancement of public awareness of emergency reserve, the permeability of portable energy storage products in disaster prevention scenarios will continue to increase.