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Industry blowout, blue Ocean market potential. In recent years, with the increasing popularity of mobile terminals and the increasing popularity of outdoor life, the demand for outdoor electricity tends to increase. At the same time, due to the influence of multiple natural disasters on the stability of power supply, emergency power has gradually become an important household spare supplies. Portable energy storage industry has witnessed rapid development in recent years. The global shipments of portable energy storage products reached 4.838 million units, up 131.70% year on year, and the market size reached 11.13 billion yuan, up 161.27% year on year. The blue ocean market of portable energy storage industry is breaking out at a high speed.
Overseas, the United States and Japan are the two main markets. From the perspective of regional distribution, overseas market is the main demand market for portable energy storage products. The U.S. and Japan are the two major markets, accounting for 47.3 percent and 29.6 percent of global sales in 2020, respectively, due to the high proportion of outdoor activities in the U.S. and the frequent occurrence of earthquakes and other disasters in Japan. As the outdoor market in China is in its infancy, only 4.90% of portable energy storage products will be sold to China in 2020.
The proportion of large-capacity products increased, and online channels accounted for over 80%. According to the capacity segment, portable energy storage power with capacity range of 100-500Wh will occupy 49.9% of the market share in 2021. With the increase of battery energy density and the decrease of cost, the proportion of high-capacity products above 1000Wh increased rapidly, from 4.9% in 2018 to 10.3% in 2021, and is expected to increase further. In terms of sales channels, the proportion of online sales channels increased from 45.0% in 2018 to 86.2% in 2021, mainly due to consumers' online shopping habits fostered by the COVID-19 outbreak.
